Many of us would be no stranger to equity or more commonly financial instruments known as stocks. Before venturing into trading and investing in the equities market, it is imperative for us to have a basic understanding of why companies issue equities and how we may study a company through its stock price.
A key mistake many traders may make including myself initially is that we are overly fixated on the price. We believe that buying higher priced shares would mean that we can buy fewer of them, and hence make lower profits when a price run up occurs. However, this is untrue because as traders, the % price increase is a bigger factor in determining P/L and hence, the only reason why prices should be taken into consideration would be to determine the legitimacy of the firm. For many penny stocks, there is a high likelihood of insider trading and manipulation which is a big no-no to retail investors.
Personally, a rule of thumb i abide by is dealing less with penny stocks unless they are backed by venture capitalists or have other sources of legitimate fundings. For such firms, the nature of how their industry work largely dictates that they raise fundings through private investors and venture capitalists rather than raise capital through issuing equities. One such example would be in the case of biotech, where medicinal breakthroughs are largely reliant on company internal funding or private investors rather than rely on the broader market.
As a beginner, there are many areas that I have to learn on my own before setting up my own equity trading account. These may be listed in the points below
- What is the commission rate for my brokerage?
- What is my time horizon?
- What is my maximum risk?
- Commission Rates : Depending on the brokerage services used, there are varying commission charges and this could affect your realized P/L when you trade. FOC brokerages that I have taken note of so far would be RobinHood which many US traders make use of due to its commission free structure. However, do take note that it offers very minimalistic features and the app isn’t very well built unlike other services such as CMC Markets or IG.
- Time Horizon: Do I require this amount of money in the next month? How long can i leave my investments to grow? These are questions that needs to be addressed in order to build an investment strategy accordingly to realize profits/ take losses when necessary
- Risk: Avoid being an emotional trader. Instead of relying on emotions to take profits and losses, look at them objectively and take losses/profits when they hit a specific threshold set earlier. I have faced situations where i made an emotional call and it hit me hard in the face but I cannot emphasis how important it is to make a tough call when necessary. Taking a loss on my FL share has probably been one of my toughest call yet but it was one that was necessary after making a rational decision listening to its earnings call.
The equity market is a booming marketplace where we hear people screaming BULL, BULL on a daily basis, with skeptics in the background warning us of an impending meltdown. My personal anecdote is to wash out these white noises and analyze the firm fundamentally on a financial basis. Looking at the firms’ future outlook, its cash balance and management, this allows us to have a holistic view of what we are vested in for the near future.
There are many methods to value a firm and some of the more common tools would be using P/E ratio, CAPM model for intrinsic stock value or DCF to predict the future cash flows. Analysts have been largely unable to agree on one specific analytical strategy to take but my personal favorite is to compliment fundamental analysis alongside short-term technical analysis to better position myself in when market strength is weaker and share prices are dipping. However, do not panic if u bought a share when it dips and it dips further. Many well-known investors like Joel Greenblatt have even came out to say that they rarely buy at the absolute dip point, but rather they buy it at a price where they are comfortable with the ensuing dip given the future potential of the firm.